A Jolt of Caffeine, by the Can

(“A Jolt of Caffeine, by the Can,” NYTimes.com, November 23, 2005, — by Melanie Warner)

Excerpt relating to TaB Energy:

“A relative latecomer to the energy drink business, Coke is eager to become a much bigger player. In January, the company introduced Full Throttle, and last week it announced plans to revamp the 1970’s brand Tab, which has not been sold in any significant quantities in the last 20 years, as an energy drink aimed at women. It will also start selling a caffeinated version of its Powerade sports drink.”
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How to save TaB

Taking action does help save TaB! Read this article to get inspired to save our favorite alternative beverage, TaB.

  • Sign our Save TaB Petition–there is strength in numbers!
  • Tell a friend about ILoveTaB.com
  • Rate TaB at Rate It All!
  • Email Coke or use the ILoveTaB.com Complain-O-Matic to help you generate a letter to The Coca-Cola Company.
  • Call Coke at 1.800.438.2653 or 404.676.2121
  • Write Coke via snail mail at:

    The Coca-Cola Company
    P.O. Box 1734
    Atlanta, GA, USA 30301