(“Why Coke Has Real Problems,” BusinessWeek.com, December 12, 2005, — by Dean Foust )
Excerpt relating to TaB Energy:
“And back in the U.S., Coke is using its shopworn Tab brand as the label for a new energy drink for women. The new drink is being called Tab Energy, has an energy-drink formulation, and the same can shape as Red Bull. ”
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pg. 53
“…In the kitchen, Trent’s mother is smoking a cigarette and finishing a Tab before she goes off to some fashion show in Century City…”
pg. 60
“…One day we took the convertible and drove to a secluded part of the beach. We ate caviar and Blair had chopped up some onions and eggs and cheese, and we brought fruit and these cinnamon cookies Blair was really into, and a six-pack of Tab, because that and the champagne were all Blair would drink…”
pg. 108
“…The fat girl has a lot of makeup on and she’s sipping a Tab with a straw and wearing purple Calvin Klein jeans and matching cowboy boots. The bartender isn’t listening to her and I have this image of her, sitting alone in a room somewhere in the city, waiting for the phone to ring. The fat girl orders another Tab…”
Ingredients
Carbonated Water, Citric Acid, Taurine, Natural and Artificial Flavors, Sodium Citrate, Sodium Benzoate (to protect taste), Ginsend Extract, Caffeine, Vegetable Juice (for color), Acesulfame Potassium (“Ace-K,” an artificial sweetener), Sucralose (“Splenda,” an artificial sweetener), Carnitine Fumarate, Niacinamide (Vitamin B3), Pyridoxine Hydrochloride (Vitamin B6), Guarana Extract, Cyanocobalamin (Vitamin B12).
Taurine – 785 mg
Ginseng Extract – 116mg
Carnitine 19mg
Guarana 0.90mg
Nutrition Facts
Serving Size – 1 can (10.5lf oz, 311mL)
Calories – 5
Total Fat – 110mg (0% Daily Value)
Sodium – 110mg (5% Daily Value)
Total Carbohydrate – 0g (0% Daily Value)
Protein – less than 1g
Niacin 25%
Vitamin B6 25%
Vitamin B12 15%
This drink doesn’t look anything like TaB as far as sweeteners and the flavor.
A friend who was lucky enough to get a hold of the new TaB Energy packaging sent me a sample… It looks like it will be similar to Red Bull packaging, and will hold 4-cans per package.
