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Here are some pics of my roadtrip across the border to get the stuff!!Thes are pics of me coming out of a Wegmans in Rochester.This was my first store(Wegmans)that I went to in the area.We tried Tops in Batavia and the clerks had never even heard of TaB.Neither did anyone who worked at the Holiday Inn in Batavia.
I was able to get 8-6packs at this store and the 2nd Wegmans only had 3 left so I snapped those up too.Unfortunately I dint take any pics from the second location.
I have tons of other shots with my TaB at the hotel etc.Let me know if you would like to see and post them.I just wanted to share with all my fellow Tabaholics–the long journey to find the nectar of the gods.I may be crazy travelling that far to get my TaB , but thats why were are all here.
For more of Debbie’s great photos, click here.
Thanks Debbie!
T’was the Night Before TaBmas – by NightowlT’was the Night Before TaBmas
Twas the night before Christmas and all through my flat
Not a creature was awake… but my overweight cat.
The tree was trimmed. The gifts were all wrapped.
And Amazon.com had my credit cards maxed.
The stockings were hung and I was in bed.
Dreams of 2-liter TaBs in my head.
When all of the sudden, who would appear?
But jolly St. Nick, red suit and white beard.
He crept through the darkness and paused by the tree
Saw the TaB I’d left him and was duly intrigued.
“Oh good!” he cried, then turned beet-red.
“Oops, sorry!” he whispered. “Forgot Nightowl’s in bed.”
Then he took a big drink and whispered, “Not bad!”
He ignored the cookies. They weren’t as good as the TaB.
Then he filled my fridge with cans of pinstriped pink.
And 2-liter bottles of the world’s finest drink.
And he cried as he left, “Hope everyone’s happy!”
Ain’t it good to know that Santa’s a TaBbie?
Peace on earth, goodwill to humanity and cheap, abundant TaB for all!
Thanks Nightowl!
TaB related clip artIf you have any TaB clip art you would like to add, please email it to info@ilovetab.com. You can also view these images in our TaB Image Gallery.
LADIES NIGHT – TaB Energy CocktailsI’m a part time bartender at Bridge Street Cafe , Old Forge Pa. One night we experimented with Tab Energy and we have come up with the following fantastic drinks:
TABU
1/2 oz. Vodka
1/2 oz. Coconut Rum
Splash of Cranberry
Fill with Tab Energy
TABLOID
1 oz. Vodka
1/2 oz. Peach Schnapps
Cherry to Garnish
Fill with Tab Energy
Mad TaBber
1 oz. Citrus Vodka
1/2 oz. Triple Sec
Splash of Sprite
Fill with Tab Energy
TaBtini
1 oz. Vodka
1/2 oz. Chambord
Fill with Tab Energy
ENJOY!
Patti – a member of our TaB Hall of Fame!
Patti was nominated by her friend Oscar for the ILoveTaB.com TaB Hall of Fame! She looks gorgeous in her TaB tshirt and that wonderful vintage TaB poster is fantastic!
Here is what Patti had to say when we interviewed her…
Patti started drinking TaB when I was 9 as a result of a bottle of Tab getting mixed up in a 6 pack of 26oz bottles of Coca Cola.
What a great surprise!
She is the only TaB drinker in her circle of friends and family. However, she has converted several friends from the other energy drinks to TaB Energy.
She drink 4-6 6 packs of TaB per week, when she can find it!
Us TaBbies know what that is like!
The Manager at Patti’s local grocery store does a great job trying to keep TaB on the shelves for her, though sometimes someone else beats her to it!
I think most of us have unfortunately been through this
Like other TaB addicts, she has taken TaB with her when she travels on business.
What frustrates Patti, (like many of us) is that she has noticed that when Coca Cola products are on sale, TaB is never included, and she wonders why.
We wonder was well! My advice to to contact Coca-Cola directly – keep calling until you get someone knowledgeable – and tell them about this. 99% of the time the grocery store is in the wrong, and TaB should also be on sale!
Patti says “I have sent emails to Coca Cola several times inquiring where I can find TaB memorabilia. I have spent a fortune buying Coca Cola collectibles for my Mom and have looked everywhere for items.
I am a true TaBaholic!”
From the official Carbon Pictures/Manwhit website:
GENERATION TAB
The latest from Manwhit Entertainment!
An effervescent mock-umentary, Generation Tab explores Tab Cola’s turbulent history as a diet beverage. After nearly cornering the youth cola market in the mid-1980s, Tab Cola, Inc. fell flat during the 1990s, due to tired and sluggish management decisions made by its founder and CEO, Sydney Tabinthaul.
Now more than a decade later, Tab is making a well-deserved comeback. Eighties-minded “x-treme sports fanaticâ€� Skip Rufiker has recently been enlisted to revamp the company’s image. “I like to live my life like a Tab kind of guy,â€� quips Rufiker, a skateboard in one hand and an ice-cold six pack of “brown goldâ€� in the other. Watch as we explore this fascinating company and its plans for “shaking upâ€� the worldwide cola market.
Written and directed by Ben Whitman in the Spring of 2003, the film stars Nick Crocker as Skip Rufiker and Ben Whitman as the ineffible Sydney Tabinthaul.
Click the arrow icon below to start watching the movie
Complain-O-MaticClick here to use the Complain-O-Matic to draft a letter to The Coca-Cola Company.
17 signs you may be a TaB addict…1. People who know you even casually associate you with TaB.
2. You usually prefer TaB to drinking anything , even liquor.
3. TaB can be substituted for any well-balanced meal.
4. When you know that they are not at your destination, you have packed TaB in flight cargo, only for them to implode everywhere.
5. You have rehearsed a set comeback for “Oh, wow, TaB. I didn’t know they still made it.” or “My mom used to drink TaB.â€�
6. When you wake up with no TaB in your fridge, you panic and desperately speed to a store to quickly replenish your supply, praying to find one in some drink machine on the way.
7. You have a heightened admiration for a movie star when you see him with TaB in hand. And may consider even stalking him.
8. You smuggle your precious can(s) into airplanes, concerts, games, parties (even cocktail!) restaurants, and theatres.
9. You keep an extra cold one in your purse and vehicle at all times, and your precious mom keeps them refrigerated at her home just for you.
10. You collect TaB bottles, bottlecaps, pins, and have yellowed TaB framed ads decorating your home. You wear TaB clothes.
11. You keep TaB newspaper articles and statistics in your wallet, hoping to share them with others, even strangers on the street.
12. You husband/wife is your TaB b*tch. S/he is your stockboy. S/he knows your moods directly correlate to your TaB supply. S/he has been known to cower when you are low, and hide if you are out.
13. 30 years of “this has been known to cause cancer…” didn’t even slow you down.
14. You know all the local stores that carry TaB, what days they get delivery of TaB, and the contact information for your local bottler just in case of an emergency.
15. You have the ILoveTaB.com messageboard set as your homepage.
16. Your have brought TaB with you on vacation when you know it is not available at your destination.
17. You have considered/and or created a website devoted to Tab.
Thanks to Sally & Lisa
TaB was the first major diet cola…TaB was the first major diet cola, and the first sugar-free cola The Coca-Cola Company developed.
TaB debuted in April 1963.
Read a fantastic article from Atlanta Magazine on “Project Alpha,” which details the development of TaB (from the formula, package design, and naming).
“The year Diet Coke was introduced, TaB had a 4.3 percent share of the soft drink market. As Diet Coke went up, TaB headed south. In 1984 TaB tumbled to 1.8 percent of the market.” (Marketing Warfare, Al Ries)
TaB stands for “totally artificial beverage.” Fact or Myth??
Interview with Liquor Land, Millbrae, CAThe Oakland Coca-Cola distributor has not bottled TaB since the mid 1990s, leaving the San Francisco Bay Area tragically TaB-less. Chris moved to San Francisco in 2000, and did some investigating into TaB sources but came up empty, especially since he didn’t have a car and was limited to San Francisco proper. When Natalie moved to SF in late 2003, finding a TaB source again became a top priority.
By first calling the Oakland Coca-Cola distributor, Natalie eventually tracked down a single source in the San Francisco area–Liquor Land in Millbrae, specifically.
On January 24, 2004 we drove the 30 minute drive to Millbrae to get stocked up on TaB, and also had a chance to speak with Robert, one of the owners of Liquor Land. Liquor Land is family owned and operated, and has been in business for over 28 years. They always carried TaB in their store, along with other Coca-Cola products supplied by the Oakland distributor. In the mid-1990s however, Oakland stopped bottling TaB. Soon after, Liquor Land noticed a demand for TaB, possibly encouraged by long time employee Jayne who drinks the beverage, and started driving to the Sacramento bottler to pick up TaB.
Ever since, Liquor Land drives the 200 mile round trip every 5-6 weeks to pick up 75-85 cases of TaB. They have more than 20 regular customers that come in and buy multiple cases at one time, usually the most being 10 cases or so (we bought 10 on this trip).
Robert, one of the owners, told us that often he gets calls from people in New York, Florida, etc–they are traveling to the Bay Area for business or pleasure, and want to confirm a source–no one wants to be TaB-less! He also mentioned that TaB buyers are loyal, regular customers, which of course we already know
Hopefully he will tell Liquor Land’s other TaB customers about ILoveTaB.com–we welcome them!
Thank you Liquor Land!

Please visit Liquor Land in Millbrae, and tell them we sent you!
Liquor Land
1599 El Camino Real
Millbrae, CA 94030
650.588.4044








