Bad news – but I need your help!

Today it was announced that The Coca-Cola Company will discontinue TaB as of December 31st, 2020. This is terrible news!

But I don’t want to give up just yet… I’ve been contacted by several journalists that want to do pieces on TaB, TaB drinkers, TaB memorabilia, and all things TaB. They want to know how far you’ve gone to get TaB, why you love TaB, what makes TaB special. I have my own answers, but hearing from all of you would have a much bigger impact.

Email me at as soon as you can and let me know if you are willing to be interviewed (phone or video), want to share photos, give a video tour of your TaB collection, etc. I will immediately pass along your information.

We can do this! #SaveTaB – September 2020

2020 has been hard for TaB drinkers. Due to aluminum shortages and other COVID-19 related reasons, TaB has been missing off the shelves of US grocery stores since late March, 2020. I’ve gotten over a thousand messages from TaB drinkers and I understand the frustration. We all are desperately missing TaB!

First some good news – TaB has started to re-appear in a few spots. So far I have heard from people in Long Island, NY and a few places in the South East. Unfortunately, TaB still is missing from most areas. I want to strongly encourage you to 1) contact your local bottler directly to tell them you want TaB. 2) contact The Coca-Cola Company (they make TaB) and let them know you miss TaB and want it back!

I have always responded to all emails sent to personally and individually, and I want to apologize if you have contacted over the past six months and haven’t received a response. I have been overwhelmed with your messages and have been at a loss at how best to respond to all of you. I will reply as soon as I can. My advice is always to make a fuss about missing TaB: locally at your store, with your local bottler, and finally with TaB’s parent company, The Coca-Cola Company. If TaB has reappeared near you, please let us know – I am keeping a list of all areas here.

A gentle reminder: is a site for fans of TaB. We are not affiliated with The Coca-Cola Company in any way, and we are not affiliated with any bottler. We do not make TaB, we just love TaB! – The Latest News (Aug 2019)

I’m still working on hard on the site update (there’s 20+ years of TaB information to move and update!), but here is some fun stuff to check out while you wait…

Also remember to use the Search bar on the top right of the navigation to find distributers, bottlers, nutritional information, and TaB sightings in movies/tv/books/etc.

  • If you have having trouble finding TaB in your area, please read this article and follow ALL the steps! If you are still having trouble, you can email me at but please check out this article first.
  • If you want to chat all things TaB, check out our Facebook Page WeLoveTaB
  • We are also on Instagram, and Twitter – our username is @welovetab. Check us out!

  • Here are a few stories related to TaB and TaB fans:

  • Where Has All the Tab Gone? A Shortage Panics Fans – The New York Times
  • Is TaB going away? Why some superfans are starting to stockpile the classic soda
  • A Sweet Celebration: TaB Commemorates Golden Anniversary on Valentine’s Day
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