TaB drinkers, advertising help reveal that choice is king

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(“TaB drinkers, advertising help reveal that choice is king,” GainesvilleTimes.com, November 1, 2005, — by J.C. Smith)

I am proud to tell you that I claim membership in a special market segment. This is an elite group. I carry a membership card for the TaB Drinkers of America.

Many people are not familiar with TaB. Many poor souls may have thought that the Coca-Cola Co. no longer bottled, as I like to call it, “the nectar of the gods.”

TaB is sold in Mozambique, South Africa, Spain, Botswana, Iceland, Namibia and Swaziland, as well as the U.S. Virgin Islands.

Granted, TaB may not command the shelf space of other Coca-Cola products. Even with the introduction of Diet Coke in 1982, TaB has held its own over the years. First bottled in 1963, TaB was the company’s first sugar-free drink.
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Fans have a soft spot for old soft drink–A soda with a following

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(“Fans have a soft spot for old soft drink–A Soda with a Following,” Pressconnects.com, September 19, 2005, — by Elizabeth Cohen)

Sometimes Broome County runs dry. When it does, Tammy Kocak scrambles. “Recently we drove to Scranton, to check out the Wegmans there,” said the Binghamton office administrator, 43, speaking of one recent shortage. “If I locate a place that has some stock, I’m tempted to buy it all up.”

Tammy Kocak of Binghamton works as an assistant to Broome County Executive Barbara Fiala. Kocak admits to drinking two cases of TaB a week.

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Andy Warhol

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“You can see a billboard for TaB and think: Nancy Regan drinks TaB , Gloria Vanderbilt drinks TaB . Jackie Onassis drinks TaB , and just think, you can drink TaB too. TaB is TaB and no matter how rich you are, you can’t get a better one than the homeless woman on the corner is drinking. All the TaBs are the same. And all the TaBs are good. Nancy Regan knows it, Gloria Vanderbilt knows it, Jackie Onassis knows it, Katharine Hepburn knows it, the baglady knows it, and you know it.”

– Andy Warhol from America

“Oh the Glory of it All” by Sean Wilsey

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Click here to view this title at Amazon.com

Sean Wilsey’s mother, Pat Montandon, is a well known author & celebrity/socialist/activist.

pg. 2
“…Mom wrote books, and a column for the San Francsico Examiner. I came to see her first thing when I got home from school. My mom the author! I thought. When she saw me she smiled, waved, and mouthed the word “TaB.” I reversed the maneuver 99.9 percent of my gender performed upon seeing her and went away, removed a cut crystal goblet, set it down on the Formica counter with both hands–Bng–and filled it with ice-maker ice. Then I took a TaB from the bar’s minirefridgerator, poured, and carried it back down the long hall. The ice clinked as I walked. The clinks were like music, like hapiness; I jostled the TaB for joy, made it sizzle up out of the goblet at me like a miniature stadium full of applause.”