From the official Carbon Pictures/Manwhit website:
The latest from Manwhit Entertainment!
An effervescent mock-umentary, Generation Tab explores Tab Colaâ€™s turbulent history as a diet beverage. After nearly cornering the youth cola market in the mid-1980s, Tab Cola, Inc. fell flat during the 1990s, due to tired and sluggish management decisions made by its founder and CEO, Sydney Tabinthaul.
Now more than a decade later, Tab is making a well-deserved comeback. Eighties-minded â€œx-treme sports fanaticâ€� Skip Rufiker has recently been enlisted to revamp the company’s image. â€œI like to live my life like a Tab kind of guy,â€� quips Rufiker, a skateboard in one hand and an ice-cold six pack of â€œbrown goldâ€� in the other. Watch as we explore this fascinating company and its plans for â€œshaking upâ€� the worldwide cola market.
Written and directed by Ben Whitman in the Spring of 2003, the film stars Nick Crocker as Skip Rufiker and Ben Whitman as the ineffible Sydney Tabinthaul.
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