Coke addresses the issue of TaB vs TaB Energy…

I found the following Q&A on the official TaB Energy website. Personally, I think there is a lot of confusion about the two brands but maybe that’s just me….

Q: What is Tab Energy?

A: While Tab Energy shares the Tab brand name, it is not a cola. It is a completely new energy drink created especially for women. The deliciously crisp and lightly carbonated pink beverage is sugar-free, with only five calories per 10.5 ounce can.

Q: Will it replace regular Tab?

A: No, the launch of Tab Energy, a completely new energy drink, will have no impact on the availability of Tab the diet cola.


Q: It Tab Energy doesn’t taste like Tab, why call it Tab Energy?

A: The Tab brand has been built on qualities like its uniqueness, its taste, low calories, beauty and style. We believe our new energy drink embodies all of these qualities as well, so it made sense to name it Tab Energy.

Q: Are you concerned about consumers confusing the two brands?

A: We work hard to minimize consumer confusion by creating distinctive Packaging graphics, brand communication, and marketing support that all work to differentiate our brands. We believe the differences between Tab Energy and Tab diet cola will be easily understood by our consumers.

Q: When Will Tab Energy be available?

A: Tab Energy will hit store shelves in February 2006.

Q: Where can I buy Tab Energy?

A: Tab Energy will be available in a variety of retail locations including convenience stores, grocery stores and other locations.

Q: Why are you launching Tab Energy?

A: Through our ongoing dialog with consumers, we believe there is an opportunity to introduce a completely new energy drink created especially for women.

Q: Who is Tab Energy created for?

A: While we believe Tab Energy will appeal to a variety of different people, it was created especially with women in mind.

Q: What does Tab Energy taste like? Does it taste like regular Tab?

A: Tab Energy has a “pink, delicious taste.� Beyond that we’ll let consumers describe it for themselves.

Q: In what packages will Tab Energy be available?

A: Tab Energy will be available in eye-catching, fashionably pink 10.5 ounce cans and four-packs.

Q: How many calories does Tab Energy have?

A: The deliciously crisp and lightly carbonated pink beverage is sugar-free, with only five calories per 10.5 ounce can.

Q: How is Tab Energy sweetened?

A: Tab Energy is sweetened with a blend of sucralose and acesulfame potassium (ace-k).

Q: What other ingredients does Tab Energy have?

A: Tab Energy has many of the ingredients that energy drink consumers expect to find in energy drinks, including: taurine, ginseng extract, caffeine, and guarana extract.

One thought on “Coke addresses the issue of TaB vs TaB Energy…

  1. I just can’t help but scratch my head. The logic totally eludes me.
    It’s like they’re trying to compare apples to oranges and they
    come up with strawberry. That’s about as much sense as their
    reasoning makes to me. Methinks these guys have to be pretty
    desparate to be reaching for this, I predict, infiniitessimal
    market group. I believe I could do a better job of product
    development than these [fill in the blank]. That’s my 2 cents.

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