Category Archives: TaB Addicts Anonymous

TaB Hall of Fame, TaB Addicts Anonymous Stories (TAA), Reader submissions…

Patti – a member of our TaB Hall of Fame!

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Patti was nominated by her friend Oscar for the ILoveTaB.com TaB Hall of Fame! She looks gorgeous in her TaB tshirt and that wonderful vintage TaB poster is fantastic!

Here is what Patti had to say when we interviewed her…

Patti started drinking TaB when I was 9 as a result of a bottle of Tab getting mixed up in a 6 pack of 26oz bottles of Coca Cola.
What a great surprise!

She is the only TaB drinker in her circle of friends and family. However, she has converted several friends from the other energy drinks to TaB Energy.

She drink 4-6 6 packs of TaB per week, when she can find it!
Us TaBbies know what that is like!

The Manager at Patti’s local grocery store does a great job trying to keep TaB on the shelves for her, though sometimes someone else beats her to it!
I think most of us have unfortunately been through this 🙁

Like other TaB addicts, she has taken TaB with her when she travels on business.

What frustrates Patti, (like many of us) is that she has noticed that when Coca Cola products are on sale, TaB is never included, and she wonders why.
We wonder was well! My advice to to contact Coca-Cola directly – keep calling until you get someone knowledgeable – and tell them about this. 99% of the time the grocery store is in the wrong, and TaB should also be on sale!

Patti says “I have sent emails to Coca Cola several times inquiring where I can find TaB memorabilia. I have spent a fortune buying Coca Cola collectibles for my Mom and have looked everywhere for items.
I am a true TaBaholic!”

“The peculiar appeal of Tab cola” — by Tim Nudd, Catherine Taylor

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(“The peculiar appeal of Tab cola,” AdFreak.com, February 1, 2006)

Lots of Tab news lately. Brand Noise has a post about Tab Energy, a new energy drink that’ll be sold in slim, Red Bullish cans. Among the early reviewers, Starving Actor’s Loft in Harlem seems to like it, but he did get it for free. And in The New Yorker, Ben McGrath uses the Tab Energy launch to talk about the cult of Tab freaks, which apparently include Steve Brill. The piece suggests that Tab’s “peculiar flavor (‘It tastes like metal’) and reputation for unhealthiness� are actually its strengths. We don’t have much to add here except, OK, here’s a vintage Tab ad. Enjoy.
—Posted by Tim Nudd

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“TaB Scare” – by Ben McGrath

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It is so obvious this article used ILoveTaB.com as a source, why weren’t we mentioned? 🙁

(“TaB Scare,” The New Yorker, January 1, 2006 – by Ben McGrath> BEVERAGE NEWS

As if the mainstream media were no beleaguered enough, now comes word that th Coca-Cola Company is about to release a ne drink called Tab Energy. The plan is to capitalize on the popularity of the Red Bull genre while trading on the retro cachet of Tab with those iconic pink cans—a plan that coul threaten the sanctity of one of journalism’ secret, and most self-conscious, power cliques the cult of Tab lovers, who have persisted in drinking the pioneering diet soda, despite it virtual disappearance from the market.

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“The plight of the TaB Addict [in Canada]” – by Jennifer Wells

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(“The plight of the TaB addict. VICES | The lengths to which some Canadians will go …,” TheStar.com, February 12, 2006 — by Jennifer Wells)

When it comes to vices, ya do what ya gotta do. Even if the vice in question isn’t anything near as illicit as say, crystal meth, but instead is sold over the counter in a pink pop can that recalls the era of Mary Quant, paisley shirts and winkle pickers.

Except it isn’t sold over the counter. Not in Toronto. Not in Ontario. Not in Canada, writ large.

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