(“Project Alpha”Atlanta Magazine, 1963 – by Bill Diehl)

The pensive gentleman below is taste-testing a new low-calorie soft drink, which is being introduced to the world this month. In a special report for Atlanta Magazine, here is the behind-the-scenes story of how “TaB� was born.

On a Monday morning in February, one act of an unusual industrial drama was plated out in the sedate boardroom on the fourth floor of The Coca Cola Company building on North Avenue. Eight men were present in the walnut-paneled room. Two were members of the omnipotent Packaging Committee, which says “yea� or “nay� to everything Coca-Cola Bottlers use, from bottle caps to vending machines. The others were members of a special team, which, for several months, had been working, in complete secrecy on the design of a new soft drink bottle. The meeting lasted only a few minutes. The committee nodded “yea.� The bottle became a production item.

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from Snopes.com

Claim:

Coca-Cola’s original diet cola drink, TaB, took its name from an acronym for “totally artificial beverage.”

Status:

False.

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