(“TaB drinkers, advertising help reveal that choice is king,” GainesvilleTimes.com, November 1, 2005, — by J.C. Smith)
I am proud to tell you that I claim membership in a special market segment. This is an elite group. I carry a membership card for the TaB Drinkers of America.
Many people are not familiar with TaB. Many poor souls may have thought that the Coca-Cola Co. no longer bottled, as I like to call it, “the nectar of the gods.”
TaB is sold in Mozambique, South Africa, Spain, Botswana, Iceland, Namibia and Swaziland, as well as the U.S. Virgin Islands.
Granted, TaB may not command the shelf space of other Coca-Cola products. Even with the introduction of Diet Coke in 1982, TaB has held its own over the years. First bottled in 1963, TaB was the company’s first sugar-free drink.
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