“Less Than Zero” by Bret Easton Ellis

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pg. 53
“…In the kitchen, Trent’s mother is smoking a cigarette and finishing a Tab before she goes off to some fashion show in Century City…”

pg. 60
“…One day we took the convertible and drove to a secluded part of the beach. We ate caviar and Blair had chopped up some onions and eggs and cheese, and we brought fruit and these cinnamon cookies Blair was really into, and a six-pack of Tab, because that and the champagne were all Blair would drink…”

pg. 108
“…The fat girl has a lot of makeup on and she’s sipping a Tab with a straw and wearing purple Calvin Klein jeans and matching cowboy boots. The bartender isn’t listening to her and I have this image of her, sitting alone in a room somewhere in the city, waiting for the phone to ring. The fat girl orders another Tab…”

Fans have a soft spot for old soft drink–A soda with a following

(“Fans have a soft spot for old soft drink–A Soda with a Following,” Pressconnects.com, September 19, 2005, — by Elizabeth Cohen)

Sometimes Broome County runs dry. When it does, Tammy Kocak scrambles. “Recently we drove to Scranton, to check out the Wegmans there,” said the Binghamton office administrator, 43, speaking of one recent shortage. “If I locate a place that has some stock, I’m tempted to buy it all up.”

Tammy Kocak of Binghamton works as an assistant to Broome County Executive Barbara Fiala. Kocak admits to drinking two cases of TaB a week.

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Andy Warhol

“You can see a billboard for TaB and think: Nancy Regan drinks TaB , Gloria Vanderbilt drinks TaB . Jackie Onassis drinks TaB , and just think, you can drink TaB too. TaB is TaB and no matter how rich you are, you can’t get a better one than the homeless woman on the corner is drinking. All the TaBs are the same. And all the TaBs are good. Nancy Regan knows it, Gloria Vanderbilt knows it, Jackie Onassis knows it, Katharine Hepburn knows it, the baglady knows it, and you know it.”

– Andy Warhol from America