(“Coca-Cola welcomes consumers to the ‘Coke side of life’ for global campaign,” BrandRepublic.com, December 9, 2005, — by Julia Pearlman)

Excerpt relating to TaB Energy:

“In the last year alone, Coke launched more than a thousand products. But it is not stopping there. Several new products launching next year include: a coffee-flavoured soda called Coca-Cola Blak; a Tab energy drink for women; a bottled coffee called Far Coast; and black and green tea drinks called Gold Peak. ”
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(“Coke Revamps Ad, Sets New Product,”) KGET.com, Week of December 9, 2005)

Excerpt relating to TaB Energy:

“Also during the presentation, Coke marketing chief Mary Minnick said Coke was introducing higher-margin extensions in the fast-growing water category and that it plans to launch ‘Tab’ energy drink targeting women. Minnick also announced the company’s new advertising slogan: “Welcome to the Coke Side of Life.”

Coca-Cola has introduced several diet and reduced-calorie drinks in recent months to meet changing consumer tastes.

It is also now packaging Coca-Cola in an 8.4-ounce can and touting the serving has just 100 calories, Minnick said.”
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(“Why Coke Has Real Problems,” BusinessWeek.com, December 12, 2005, — by Dean Foust )

Excerpt relating to TaB Energy:

“And back in the U.S., Coke is using its shopworn Tab brand as the label for a new energy drink for women. The new drink is being called Tab Energy, has an energy-drink formulation, and the same can shape as Red Bull. ”
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