“Devotees go far to keep tabs on diet pop” – by Ana Fisher

(“Devotees go far to keep tabs on diet pop,” The Columbus Dispatch, May 7, 2006 — by Ana Fisher)

Maybe you’re too young to remember Space Food Sticks and Shake-a Pudd’n.

That’s because those food fads, introduced around the summer of 1969, couldn’t attract the necessary long-term market share.

Consumerproduct companies don’t seem to mind. They just roll out the next crazy idea and hope it sticks long enough to make a profit to bankroll the next crazy idea.
Continue reading

“Dwindling supply has TaB fanatics searching everywhere for their cola” – by Courtney McCann

(“Dwindling supply has TaB fanatics searching everywhere for their cola,” Press of Atlantic City, May 7, 2006 — by Courtney McCann)

Lolly Yocum will travel to the ends of the earth in search of an endangered species: her beloved TaB soda.

The Lansdale, Pa., doll maker has a summer house in Little Egg Harbor Township, but she spends more time traveling the Garden State Parkway trolling for soft drinks than enjoying the summer sun.

“During the summer months, I go on TaB-buying journeys that take me from Manahawkin to Atlantic City looking for my beloved drink,� Yocum said. “No other drink can compare.�
Continue reading