Category Archives: About TaB

History of TaB, Nutrition & Ingredients, News articles about TaB

Coke Revamps Ad, Sets New Product

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(“Coke Revamps Ad, Sets New Product,”) KGET.com, Week of December 9, 2005)

Excerpt relating to TaB Energy:

“Also during the presentation, Coke marketing chief Mary Minnick said Coke was introducing higher-margin extensions in the fast-growing water category and that it plans to launch ‘Tab’ energy drink targeting women. Minnick also announced the company’s new advertising slogan: “Welcome to the Coke Side of Life.”

Coca-Cola has introduced several diet and reduced-calorie drinks in recent months to meet changing consumer tastes.

It is also now packaging Coca-Cola in an 8.4-ounce can and touting the serving has just 100 calories, Minnick said.”
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TaB Energy (US) Nutritional Information

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Ingredients

Carbonated Water, Citric Acid, Taurine, Natural and Artificial Flavors, Sodium Citrate, Sodium Benzoate (to protect taste), Ginsend Extract, Caffeine, Vegetable Juice (for color), Acesulfame Potassium (“Ace-K,” an artificial sweetener), Sucralose (“Splenda,” an artificial sweetener), Carnitine Fumarate, Niacinamide (Vitamin B3), Pyridoxine Hydrochloride (Vitamin B6), Guarana Extract, Cyanocobalamin (Vitamin B12).

Taurine – 785 mg
Ginseng Extract – 116mg
Carnitine 19mg
Guarana 0.90mg

Nutrition Facts

Serving Size – 1 can (10.5lf oz, 311mL)

Calories – 5
Total Fat – 110mg (0% Daily Value)
Sodium – 110mg (5% Daily Value)
Total Carbohydrate – 0g (0% Daily Value)
Protein – less than 1g
Niacin 25%
Vitamin B6 25%
Vitamin B12 15%

This drink doesn’t look anything like TaB as far as sweeteners and the flavor.