What does Coke say about TaB?

Here are some quotes from Coke’s website…

Keeping tabs on a favorite…

TaB was The Coca-Cola Company’s first sugar-free drink, introduced in 1963, when 28 percent of Americans had begun watching their weight. Its name was a play on the notion of people keeping “tabs” on their weight.

Although sales of TaB were surpassed by the introduction of diet Coke®, the brand still has fiercely loyal fans who have been known to travel hundreds of miles to find their favorite drink. (link)


This sugar free drink, launched in 1963, was one of the first ways consumers cold keep “tabs” on their diet. TaB was the Coca-Cola Company’s first sugar free drink and se the stage for the wave of diet colas that followed. Today, the pink can is still a distinctive statement. TaB has achieved pop-culture status and has the reputation of being somewhat hard to find. If your grocery carries TaB, drink up and enjoy your good fortune! (link)

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