“The vending machines that time forgot” – by Tim Greening

(“The vending machines that time forgot,” The Shreveport Times, June 10, 2006 — by Tim Greening)


“Our soda machine has Tab in it, fer-cryin’-out-loud! Tab! I thought Tab went out when Ronald Reagan was sworn in. I wouldn’t be surprised if it still had Crystal Pepsi in it.�
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“Sweet Nothing—The Triumph Of Diet Soda” – by Benjamin Siegel

(“Sweet Nothing—The Triumph Of Diet Soda,” American Heritage Magazine, June/July 2006 — by Benjamin Siegel)

It came out of a Brooklyn hospital and in very few years changed not only what Americans drink but how they see themselves.

It is probably fair to say that hyman kirsch, 50 years dead, his once powerful beverage company now a shadow of its former fizzy self, could not have imagined the ways in which his No-Cal soda would change the world. Kirsch was gone before Diet Coke hit supermarket shelves everywhere; he never heard “Tab, Tab cola, for beautiful people� or drank a diet soda “just for the taste of it.� But his legacy is a multibillion-dollar-a-year business and has created a nation full of consumers thirsty for the latest liquid nothing.

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TaB Energy’s Arrival in Canada is Celebrated with “Fuel To Be Fabulous” Party

(“TaB Energy’s Arrival in Canada is Celebrated with “Fuel To Be Fabulous” Party,” Newswire.ca, June 15, 2006)

This Ain’t Your Mother’s TaB(TM)

TORONTO, June 15 /CNW/ – Young, chic women from across Toronto will
gather Saturday night at the StyleXchange to help celebrate the arrival of TaB
energy(TM) to Canada.

While TaB energy(TM) shares the old TaB(TM) brand name, that is where the
similarities end — it is not a cola — it is a new, deliciously pink, sugar-
free energy drink with only five calories per 269mL can. Available in an eye-
catching, fashionably pink can, TaB energy(TM) was created specifically for
women with a sense of style and purpose.
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