(“Pink Power: TaB is back, sort of,” FoxNews.com, March 1, 2006 — by Jason M. Vaughn)
TaB Energy … is it fuel to be fabulous?
Some people remember TaB Cola for its distinctive pink can, while others recall its “unique” taste. Still others associate the soft drink with a 1970s cancer scare.
(“TaB Energy: Fashionably Marketed,” BrandNoise.com, January 26, 2006)
Tab Energy is an energy drink based on The Coca-Cola Company’s diet soda, Tab. It shares the Tab name but does not taste like the original Tab. The drink will be marketed to women. It is scheduled to hit shelves in early 2006. Tab Energy will not use Saccharin like original Tab instead it will contain Sucralose. Comparable to Red Bull, Tab Energy will be available in 10.5 ounce slim cans patterned in fuchsia gingham. Tab was Coca-Cola Company’s first sugar-free drink, introduced in 1963, and is still available in limited quantities.
(“The peculiar appeal of Tab cola,” AdFreak.com, February 1, 2006)
Lots of Tab news lately. Brand Noise has a post about Tab Energy, a new energy drink thatâ€™ll be sold in slim, Red Bullish cans. Among the early reviewers, Starving Actorâ€™s Loft in Harlem seems to like it, but he did get it for free. And in The New Yorker, Ben McGrath uses the Tab Energy launch to talk about the cult of Tab freaks, which apparently include Steve Brill. The piece suggests that Tabâ€™s â€œpeculiar flavor (â€˜It tastes like metalâ€™) and reputation for unhealthinessâ€� are actually its strengths. We donâ€™t have much to add here except, OK, hereâ€™s a vintage Tab ad. Enjoy.
â€”Posted by Tim Nudd
It is so obvious this article used ILoveTaB.com as a source, why weren’t we mentioned? 🙁
(“TaB Scare,” The New Yorker, January 1, 2006 – by Ben McGrath> BEVERAGE NEWS
As if the mainstream media were no beleaguered enough, now comes word that th Coca-Cola Company is about to release a ne drink called Tab Energy. The plan is to capitalize on the popularity of the Red Bull genre while trading on the retro cachet of Tab with those iconic pink cansâ€”a plan that coul threaten the sanctity of one of journalismâ€™ secret, and most self-conscious, power cliques the cult of Tab lovers, who have persisted in drinking the pioneering diet soda, despite it virtual disappearance from the market.